We don't even have a camera - just a good camera, there is a tripod on which my husband sets it up. This is all. Through what channels do you promote your project? Do you do it yourself or trust a specially train person? My main asset is my subscription base and the marketing strategy is to get people into that subscription base. When I gave the terms of reference for the development of a new site, I also told the designers that the main goal of the site is to convert visitors into subscribers.
All my marketing efforts are focus on this. At different times, I us different promotion channels, because at different times they were effective in their own way. When I start, the best method of promotion was mutual PR, we exchang ads with other authors, and it work great. At some point, collective mutual PR , but their effectiveness has now decreas by three times. At one time conferences were popular, I periodically participat in them, now I don’t participate, it has also become much less effective. And evening webinars are difficult for me, because I have three children, and I try not to occupy my evenings with webinars, neither my internal ones, nor external strangers.
Since my channel goes to Youtube, some people find out about me from the Youtube search, or my videos appear in the search as similar videos. Our goal is to keep a person who accidentally stumbl upon my video, for this we give links to the site, to free materials, hang banners with this information, and I always say in my videos that people subscribe, that there are a lot of interesting things in my mailing list, I also suggest subscribing to the channel. In the last few months, I open an Instagram account, and it is run by a company that specializes in maintaining Instagram accounts. They also advertise on this network.