Influencers help educate viewers.
Audiences have a great deal of trust in the influencers they follow, making them ideal for sharing important messages during these difficult times. In March, the United Nations released " Global Call to Creative : An Open Letter from the United Nations ." It has Cork E-Bikes Zone encouraged creatives, influencers, celebrities, talent networks, and media owners to create shareable content that will help disseminate important public interests. Health message.
Influencers, celebrities and public figures all participated in creating hand-washing videos and reminder messages to share with viewers. This makes it clear that influencer marketing is important now that more traditional marketing methods are becoming redundant.
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Before taking a shower, Baby Tia (Mama Mia) demands that she sing the rap part of MOANA's song "You're Welcome" while washing her hands. A few weeks ago, I realized that the rap part of the song was the perfect time to enjoy washing my hands. Friend, stay healthy and safe. D And at the beginning of this video, baby Tia likes something like "just close your mouth and sing daddy".
Posts shared by therock (@therock)April 2, 2020 12:51 pm PDT
Influencer marketing acts as an extension of your brand.
With so many companies jumping online today, brands need to keep thinking of fresh ideas for connecting to their target markets in an increasingly saturated market. Most companies now work from home, so many companies may not have access to the equipment they need to continue their marketing efforts. That's where influencer marketing comes in. Influencers create content for life and think regularly outside the box. And being stuck at home does not diminish that ability. Working with influencers allows businesses to continue to create high-quality content, even if they don't have access to facilities and tools.
As we adapt to the new normal, marketers need to be aware that the market has changed.
In the near future, as we are all locked up in our homes, many businesses are starting to pull out more traditional advertising. In the current situation, it makes sense to move these budgets into digital marketing efforts. After all, we are all looking for a distraction to the difficult times we live in. Influencer marketing does just that. We are far away.
4 things your influencer marketing strategy needs to include during COVID-19
Content and messaging should be empathetic and human . Working with influencers who already have a trusted and loyal community is a great way to highlight issues that are important to your brand.
Finding new ways to connect with your audience – creating the same content is no longer enough. Instead, brands need to consider how to reach their customers most effectively. To do this, create more interactive content and host webins and online events. Communicate more directly.
Thinking about the future – Building strong relationships with influencers not only provides brands with the opportunity to continue to create and share high-quality content, but al