You can again similar to other platforms add text mention other accounts or add stickers. Sharing is caring Many are already posting very actively in the LinkedIn timeline this gives them more interaction more contacts and intensive exchange. Many bring examples from their everyday work and allow their readers to look behind the scenes. More shares = more authenticity more followers and more brand awareness The new story feature puts the icing on the cake. With the short clips you can let your target group get even closer to your business. Show them your visions and ideas ! Show what your everyday life looks like what is going well and what might not be going so well. As you know people buy from people and not from companies.
Stories are therefore suitable as an authentic binding agent between interested parties and lay the foundation for the perfect start to a conversation. What are the benefits of LinkedIn Stories for you and your business? So why should your business account post LinkedIn Stories? Very easy for more range more traffic Latest Mailing Database more feedback from the community aka. your target group more notoriety more branding more sales Of course at the beginning you shouldn’t set yourself the clumsy goal of more sales. But if you deliver authentic professional stories with added value for your viewers customers and your target group see point How do you create targeted LinkedIn Stories for your company.
Thus generate more reach and exchange new potential and sales opportunities automatically arise. And that's child's play with sales. The Evolution of Stories LinkedIn like all social media platforms is all about individuality and personality. Here you cannot just advertise your product and hope for leads. Show your potential customers and followers what's behind the scenes of your fire or your department. Introduce people show the faces behind the products this creates sympathy and trust aka. the basis of a solid customer relationship ! Especially if you have a product or offer a service that you are passionate about and that you want to explain you can use the story function to let people look over your shoulder.