The new GA service and how to better track e commerce users. What do you need to know to implement Google Analytics ? Contents Is it worth implementing Google Analytics and better tracking e commerce user sessions? Google Analytics Universal vs Google Analytics what are the differences in these analytics versions? Events, metrics, data streams, reports. Should I use the new version of Google Analytics GA. How to start using Google Analytics ? GA service configuration The well known and free data analysis tool Google Analytics has been able to monitor and evaluate the behavior of website users for years.
Google announced that soon, from July , , Universal Analytics will be replaced by a new version Google Analytics GA. Try it for free Why do Google services change and are deleted by Google whatsapp mobile number list so often? The reason is Internet users , and more specifically the way they browse the information they are interested in and make purchases. A few years ago, the user went through the entire shopping process only on a desktop computer or laptop. Today, this process is often accomplished with several devices, including tablets and smartphones. Changes in user behavior and device preferences have shown significant limitations to Universal Analytics.
Google Universal Analytics was unable to combine activity measurement and data for the same user on several devices in the application or on the website at the same time. Google Analytics is to be the answer to all these and other needs. The service uses artificial intelligence and machine learning to track the shopping paths of customers more effectively than its predecessor, who increasingly use different devices and make purchases in mobile applications. Is it worth implementing Google Analytics and better tracking e commerce user sessions? Competition in the e commerce market is very strong , and attracting.