help:Your PPC program used to work great, but now you're not getting the same results. What changed? What should you do differently? Your PPC program is producing great results, but you wonder if you could do even better. What opportunities are you missing? You're just getting started with PPC and struggling to get good results. What are you doing wrong? And the most common: you still get traffic but your costs spiral out of control. For all of these scenarios (and more),
a PPC audit is the best way to analyze your program and get recommendations for improvement. By the way, PPC audits aren't just for advertisers. Poorly targeted company employee list advertising can be annoying to searchers. And the opposite is true: when PPC advertising is done well, searchers like it. In fact, 75% of respondents say paid ads make it easier for them to find the information they're looking for. How to do a PPC audit? A PPC audit examines all of your digital ad
networks and performs analysis to determine how to optimize them. Generally, it is best to delay a PPC audit after making significant changes. You rely on data to tell the story of what's happening in an account, so ideally you want to accumulate a few months worth of data. Significant structural changes to the advertising program can disrupt statistics and make data analysis more difficult. PPC audits can vary greatly in depth