No room for interpretation. A homie is a person coming from the same country, from the same town or area. Why am I writing about this Because locality is starting to play a significant role and it is hard to imagine marketing trends, content marketing and social media without mentioning community building and glocal society. Some numbers to understand of consumers admitted that in their economic involvement in local and small businesses is greater than before.
Report of respondents trust members of their communities more than advertising, CEOs or institutions. Edelman Trust Barometer of consumers declare that they feel lonely, which Poland WhatsApp Number List has been intensified by the pandemic and growing psychological burden. IPSOS It looks like we finally understood a purchase is an impact Impact on our environment, infrastructure, prospects. We are more and more willing to shop locally and appreciate craftsmen more and more.
You could say that history has come full circle. What is the lesson for marketers First of all, use the community creation mechanism. The need to create groups was well used by influencer marketing, but this form goes through a kind of crisis of authenticity when it turns out that clothes made in Poland are actually sewn in China, and cosmetics are despite assurances to the contrary still tested on animals, but not in EU. It s too early to trumpet the twilight of influencer marketing.