The very concept of categories should be familiar to everyone from everyday life. A category can be associated with a group of items that have at least one common feature. The same is true for categories on a website. Let's imagine that we are creating categories in a clothing store. If we want to divide all the products within this store, we can distinguish two main categories: Women's and Men's. However, such a division is not sufficient, because a user looking for women's trousers will have to search the entire category for them. From the point of view of positioning, such action will also not bring us any positive consequences.
It will be difficult for us to position ourselves on words Mexico WhatsApp Number List as general as women's clothing and men's clothing. If, for example, we will want to be displayed high in the search results after the user enters the phrase men's sweatshirts, we have a lower chance of doing so than a store with a better structured structure. This is due, among others, to the fact that by adding a new category, we are able to refer to a specific group of products with content, but also to optimize the subpage in terms of meta tags. Second-order categories, or subcategories, come to the rescue.
They allow grouping within the parent category. To better illustrate this, let's go back to the example of an online clothing store. The two overarching categories are Women's and Men's. Within both of these categories, we will distinguish such subcategories as: Pants, Shirts, and Shoes. Such a division is more beneficial from the point of view of a user who is looking for a specific item, for example the aforementioned shirt. From an SEO point of view, things are very similar. As we mentioned above.