is a named "thing", for example, a person, a place of reference or an object. The idea is that these entities replace traditional keywords. Semantic Clipping Path searches that are and their importance in SEO Entities can be of two types: proper names associated with unique entities (for example, the name of a city) and common names. In general, if something is a noun, it can qualify as an entity in the eyes of Google. In addition, Google is able to understand the relationship between entities , usually through sentences with a subject, a verb and a predicate. For example, it is able to understand that the entity "
Museo del Prado" is related to the entity "Madrid". It is also able to understand that two searches with different terms can refer to the same entity. A key approach to semantic SEO is to think about the entities that a text contains and how they are related to each other, always seeking to write natural texts that respond to the needs of users. How to do SEO for semantic search We get to the heart of the matter: how can we adapt our SEO strategy to this new way of understanding search so that our pages continue to rank and receive visits? We tell you the keys.
1) Eliminate ambiguities One of the classic search problems is ambiguity. For example, if a user types "Python", it is not clear to us if they are referring to the programming language or Monty Python. If, in addition, it is not clear to Google which of the two things our website refers to, the result cannot be good. Therefore, we have to make Google understand which information entity our content refers to . We can achieve this by applying these two guidelines: Use synonyms and words related to the main keyword.